Michelle ThompsonDolce & Gabbana plans to construct a supertall building featuring black, white, and gold aesthetics along Miami’s shoreline, providing both condominiums and a luxurious 5-star hotel.
In the city of Miami, known for its skyline adorned in silver and glass reflecting the azure skies and waterfront, a stylish newcomer is set to stand out with a unique color scheme of black and ivory, crowned by an intricate gold embellishment.
Much like the supportive structure of an opulent corset, this 90-story skyscraper will be crafted from matte black steel beams, soaring to an impressive height of 1,049 feet. This height matches the maximum allowed by the Federal Aviation Administration for the city, tying it with other upcoming eye-catching projects like the Waldorf Astoria Miami and The Towers, designed by Foster+Partner, as the tallest buildings in the city upon its completion in 2027.
The entity behind this new residential tower and luxury 5-star hotel is a familiar name, but typically associated with runway fashion shows and red-carpet appearances. Located at 888 Brickell Avenue in Downtown Miami, this building represents Dolce & Gabbana’s inaugural venture into real estate, extending the reach of the renowned Italian fashion label from your shopping experience to your place of rest.
These condominiums offer various marble choices and color palettes, all carefully selected by designers Domenico Dolce and Stefano Gabbana.
For the residents, the fashion brand’s influence on their daily lives extends beyond the structure of the one-to-four-bedroom condos and the upscale amenities within the building. According to Michael Stern, CEO and founder of the developer JDS Development Group, who discussed this in a phone call, it involves a comprehensive “curation” of everything within each of the 259 homes.
“We are offering fully furnished apartments, where we take care of the complete interior design and furnish them entirely, right down to the bathrobes and the books on the bookshelves,” he elaborated.
The three available color schemes are black, white, and gold.
The architectural renderings showcase opulent marble interiors and picturesque ocean views.
The interiors, personally designed by the founders of Dolce&Gabbana, Domenico Dolce, and Stefano Gabbana, will offer three distinct color palettes:
- White: Featuring Bianco Striata Marble.
- Black: Adorned with Nero Marquina Marble.
- Gold: Enhanced with Giallo Imperiale Marble.
These residences will encompass “highly detailed marbles, exquisite light fixtures, and an exceptionally luxurious color palette,” as described by Stern. He also emphasized the flexibility for residents to make personalized choices.
Renderings depict extravagant elements such as Venetian chandeliers and freestanding bathtubs placed before breathtaking ocean vistas. The materials used in these interiors complement the striking exterior design of the building, crafted by Studio Sofield, known for their work on notable projects like New York’s slender Steinway Tower.
Fashion takes center stage.
Can Dolce&Gabbana’s fashion prestige successfully transition into sought-after real estate in the United States? The brand isn’t alone in this endeavor, as other luxury giants are making similar moves in Florida. For instance, Armani provides residents access to a private beach from its skyscraper, and automotive manufacturers Bentley and Porsche, both under the Volkswagen Group umbrella, are constructing towers along the state’s coastline.
Furthermore, fashion brands are capitalizing on their established aesthetics and renowned designer names by venturing into the hotel industry. This trend has seen a notable increase in recent years, with brands like Bulgari, Versace, and Roberto Cavalli also opening their branded hotels worldwide.
Fashion brands have been increasingly expanding into residential towers and hotels. Shown here is a gold-themed living room in 888 Brickell.
In April, Dolce&Gabbana made a formal announcement about entering this sector, with further residential and hospitality projects in the pipeline for Marbella, Spain, and the Maldives, respectively. These new developments follow the introduction of the furniture, homewares, and textiles line, Dolce&Gabbana Casa, two years ago, which will be used to furnish each of their properties.
Alfonso Dolce, the company’s CEO, explained via email that their ultimate goal is to serve as “ambassadors of ‘Made in Italy’ worldwide” and to expand “the scope of the company’s endeavors to offer a comprehensive lifestyle experience.”
According to developer Michael Stern, Dolce&Gabbana’s well-established luxury brand serves as a “benchmark” for the kind of lifestyle one can expect when living in their residences.
Stern emphasizes that the brand recognition associated with luxury labels establishes a standard of hospitality and care that they aim to replicate.
He explained, “If you’ve ever been to the Dolce&Gabbana showroom and experienced the impeccable service while being fitted for a fine suit or couture, we are striving to mirror that level of service in our residential experience. Having this reference point is valuable for our residents.”
Residents of 888 Brickell will have access to a range of high-end amenities commonly found in luxury buildings, including restaurants, bars, fitness and wellness facilities, as well as shared offices and meeting spaces. Additionally, there’s a spacious 4,000-square-foot pool deck featuring a 44-foot-long pool, offering panoramic views of the Atlantic Ocean, Biscayne Bay, and Miami Beach.
The condominiums will have a starting price of approximately $3.5 million, with the most luxurious properties exceeding $35 million.
Emily Martinez
