Incoming First Lady Melania Trump has introduced a cryptocurrency, $MELANIA, ahead of her husband’s inauguration as U.S. President.
The launch follows President-elect Donald Trump’s debut of the $Trump cryptocurrency, with both coins experiencing initial volatility but notable gains. Melania announced the release on the platform X, encouraging users to purchase $MELANIA.
According to its website, $MELANIA is a crypto asset built on the Solana blockchain. Both $MELANIA and $Trump disclaim any intent as investment opportunities or securities.
CoinMarketCap estimates $Trump’s market valuation at $8.7 billion, while $MELANIA’s stands at $1.3 billion. Despite previously labeling cryptocurrency a “scam,” Trump embraced digital assets during his 2024 campaign, accepting them as donations and proposing a strategic bitcoin reserve. He also pledged to appoint crypto-friendly financial regulators and reduce industry restrictions, boosting investor optimism.
Following Trump’s election victory, bitcoin surged to a record high of $140,000, per Coinbase data. Meanwhile, other cryptocurrencies, such as dogecoin, have also rallied, partly driven by support from figures like Elon Musk.
The transition to the Trump administration included a “Crypto Ball” in Washington, D.C., hosted by AI and crypto advisor David Sacks. This marks a shift from President Joe Biden’s term, which saw heightened regulatory scrutiny over fraud and money laundering in the crypto space.