Jaguar’s latest electric concept car has sparked mixed reactions.

Jaguar recently revealed its new electric concept car, the Type 00, just two weeks after releasing a teaser video that sparked online debate.

The unveiling received mixed reactions on social media, with some praising the design while others mocked it. Critics had previously noted that the teaser video did not showcase an actual car, though some commended Jaguar for its bold approach.

The brand, undergoing a significant transformation, also introduced a new logo as part of its transition to an electric-only future. During the Type 00 event in Miami, Jaguar’s chief creative officer, Gerry McGovern, acknowledged the attention the company’s new direction was attracting, stating, “It has already stirred emotions and it will continue to. Jaguar has no desire to be loved by everybody.”

Social media reactions ranged from disappointment, with comments like “Go back to the drawing board” and “hopefully this doesn’t actually come out,” to excitement, with others calling it “Exciting” and “Absolutely stunning.”

Car industry analyst Karl Brauer expressed doubt about the rebranding, suggesting that Jaguar was “sacrificing its past for the hope of a better future,” and questioned whether it would succeed.

Last month, the company urged people to “trust and reserve judgment” on the rebrand, despite its century-long history.

Jaguar has embraced the attention its new direction has been generating.

In early November, Jaguar Land Rover (JLR) halted the sale of new Jaguar cars in the UK in preparation for a relaunch as an electric-only brand in 2026. The company stated that this was a strategic decision to “create some breathing space” before the new brand’s unveiling this month.

Jaguar’s shift to electric vehicles was announced in 2021, with plans to maintain all three of its UK plants as part of the transition. Jaguar has been the weakest brand within the JLR group, which has been owned by Tata Motors for nearly a decade. In contrast, the Range Rover and Defender models have driven the company’s highest profits since 2015, as reported earlier this year.